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Taking Summer on the Road
Summer hits the roads this month with New Look executing yet another eye catching summer campaign. The new creative has been installed to all 30 vehicles and will brighten up even the dullest motorway journey.
Richard Penn of TMA is one very busy man. "The frequency of campaign change that New Look require certainly keeps our installation teams on their toes. Fashion logistics is a 24/7 operation so catching these vehicles to change the campaigns is a tall order and one that requires maximum flexibility from our teams."
Look out for the next campaign from New Look, hitting our nation’s roads later in the year.



