Mile after mile of value

Reducing motoring costs is a driving factor for every motorist so this latest campaign from Michelin should bring a smile to everyone's face. This latest creative promotes Michelins Energy Saver Tyre, a fuel saving addition to the Michelin range.

The campaign is being promoted nationwide on a fleet of 45 vehicles and runs in conjunction with other outdoor media channels including 6 sheets, 48 sheets and Petrol Nozzles so it's easy to see the complete integration of media that Michelin and media agency Mediaedge CIA required.

Jonathan Bramley of TMA worked hard on this campaign with both parties to ensure the truck media platform integrated well as part of the media mix and delivered the desired audience exposure.

"This is the second campaign we have handled for Michelin and it's easy to see why truck media serves them well. Our road networks are increasingly busy and as a nation we are more mobile than ever before. Truck media is perfect for targeting this mobile population. Complimenting other driver focussed media with truck media has given Michelin an extra dimension and stretched the media spend that bit further."

The campaign will run for an initial 6 months with national coverage on all major road and motorway networks.

‹ Back to Article List