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Insurance on the Road
Now in a third wave of truck advertising, M&S turned once again to Truck Media Alliance was asked to help M&S promote Car Insurance products to the nation's drivers.
The national campaign features on 96 sheet trailers up and down the UK, with specific weighting to motorway users. This campaign marks the 2nd wave of Car Insurance advertising for M&S and the 3rd campaign for M&S Money.
The Campaign Manager for M&S Money commented "We really liked the idea of reflecting our marketing activity on the M&S fleet and saw it as an integral part of our media mix. As an outdoor advertising medium, this platform offers exceptional reach and fantastic value for money."
