Marks & Spencer

In January 2006 Marks and Spencer unveiled their 'Look Behind The Label' campaign. The truck fleet played a core strategic role in conveying a variety of social responsibility messages to the general public.

The truck campaigns were used in conjunction with various media platforms including promotion in 420 Marks and Spencer stores nation-wide.

The campaign was initially promoted on 63 trailers but the success of this led to M&S converting over 200 trailers into this mobile media platform which now runs a variety of campaigns for M&S departments. What the client said:

Working with companies that are experts in their own respective fields has proven to deliver the best results for both the logistics department and the marketing department. High quality advertising campaigns are posted on time without disruption to the operation of the business and with minimal additional workload.

Procurement & Supplier Manager, Marks & Spencer